Universities have major orientations, research and service. In this session professor Tjeldvoll opens up to us the radically changing global field where universities operate and reformulate their strategies. We learn about a famous model by Cummins, which pinpoints the differences between the different orientations for universities.

We also get familiar with the strategic thinking among universities, about competitive advantages, and we get to know several issues universities are doing to earn this competitive advantage. During the session we discuss about innovation, decentralization, quality assurance, support of innovative staff, flexible structures, and entrepreneurial culture as important aspects of competition.

Session six consists of six lectures, PowerPoint slides related to them, readings, individual and group assignments.

Please start the session by clicking lecture 1.