This lecture begins with a discussion about Cultural Ethnocentrism. Students gave their examples about gender equality, directness, and toward reactions towards compliments. Then the lecturer brings out the concept of meta-communication skill, which means talk and analyze the communication itself. At the end of the lecture, you will learn 4 multicultural leadership strategies, which are widely used to improve the communication effectiveness in leadership context.

Before any lecture either open or save to your computer the assigned PowerPoint presentations.

Assignment before the lecture: none

Open or save the PowerPoint slides related to this lecture HERE.

Listen to the lecture, and afterwards do the assignment given below.

Write your learning experiences into your personal Reflective report

Assignment after the lecture: Reflect and give one example of the cultural ethnocentrism in your own culture. Write it into reflective report.