Sivukartta Sulje EDLS013 Advanced Organizational Communication and Information Based Leadership Course Materials EDLS013 Advanced Organizational Communication and Information Based Leadership Course leader introduces himself/herself Course overview Learning outcomes Course schedule Assessment criteria Frequently asked questions (FAQ) Survival kit How to write Reflective Report? How to write Workbook? Netiquette Technical info Session 1 Basics of Communication Lectures Lecture 1 Fundamentals of organizational communication Lecture 2 Corporate communication Lecture 3 Communication for stakeholders Lecture 4 Corporate image Assignments Reflective report Session 2 Corporate Identity-based Communication Lectures Lecture 1 What is communication? Lecture 2 The challenge of communication Lecture 3 Corporate image and reputation Lecture 4 Customer-oriented communication, what is that? Assignments Reflective report Session 3 Lectures Lecture 1 Lecture 2 Lecture 3 How to implement communication strategy? Lecture 4 Lecture 5 Assignments Reflective report Session 4 Lectures Lecture 1 With whose eyes we are looking at the product? Lecture 2 Balance scorecard Lecture 3 Appreciative inquiry Lecture 4 Social marketing and corporate image Assignments reflective report Session 5 Lectures Lecture 1 What is a brand? Lecture 2 Constituents of a brand Lecture 3 What is needed for a brand? Lecture 4 Social media, new ways for marketing Assignments Reflective report