Career professionals promote the systematic evaluation of the quality and impact of guidance. The evaluation of the quality and impact of guidance covers the outcomes of services, service implementation and service process, service structures, total resources allocated for the implementation of guidance, as well as the entire approach to quality assessment and the organisation´s quality culture.

The career professional has knowledge and understanding of

• the outcomes, impact, and quality of guidance from the perspectives of society, service providers and clients
• key quantitative and qualitative approaches and tools for quality assessment
• various user groups and their needs for guidance services
• how well guidance meets demand and the needs of individuals, groups and different stakeholders
• how well individuals and groups are progressing towards the set goals (see also sections B1.3 Outcomes and impact of the guidance process and B3.4. Evaluation)
• how accessible guidance services are for all user groups
• the effectiveness of client relationships
• how clients experience the service
• how the services are being managed
• key criteria for high-quality guidance
• how to act in collaborative networks to develop guidance and its quality
• how to document guidance processes and their outcomes as an evidence for knowledge-based management
• how competency and activities impact the overall quality of guidance

The career professional is able to

• identify the key outcomes of their work from the perspectives of the individual, their organisation and society
• identify the necessary quantitative and qualitative criteria, as well as the necessary evidence to demonstrate the outcomes of guidance
• design forms of work in which the possible outcome of guidance can be documented
• document the effectiveness and impact of their own work
• systematically collect quantitative and qualitative data on the implementation of guidance
• interpret information on the guidance provision from the perspective of the quality and impact of services
• combine information on the guidance provision with other available research and evaluation data
• develop their work on the basis of the evaluation results
• disseminate evaluation data to be used as a basis for the systematic development of guidance work to colleagues, researchers and policy-makers
• follow research in the field, which can be applied to the development of their own work