A4.4 Professional communication

A4.4 Professional communication

Career professionals communicate as experts in, for example, client work or the collaborative reflection of guidance issues in different networks. They may also represent the professional field in teaching, public information events, publications, as a member of working groups and in collegial and multisectoral cooperation.

The career professional has knowledge and understanding of

  • the importance of appropriate presentation style and content formatting depending on the context and target audience
  • the significance of the backgrounds and different perspectives of the people in interaction
  • the significance of societal interaction for the core task of guidance

The career professional is able to

  • work with diverse people and maintain professional relationships and networks
  • act as a representative of their professional field and organisation in communication situations
  • summarise both the guidance process and joint discussions
  • choose the main priorities of the issue they are presenting
  • define the goal and content of their message according to the target audience
  • present issues in a convincing way in different public contexts
  • actively participate in collaborative work in accordance with the agreements made with the parties involved
  • promote and develop their communications so that working in groups in their work community and multisectoral networks is goal-oriented, functional and efficient

Contextual variables

Basic educationBasic education
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The career professional has knowledge and understanding

  • the importance of the communication and interaction competency required in multisectoral and multiprofessional collaboration and when collaborating with guardians and employers
  • the skills and readiness of pupils of different ages and backgrounds to interact and receive communication and information

The career professional is able to

  • plan and carry out lessons, group and interaction situations and communication, taking into account the skills and readiness of pupils of different ages and backgrounds
  • act in multisectoral, multiprofessional and interaction situations with guardians and employers
  • clearly describe to pupils and guardians the contents and availability of guidance and student welfare services
Secondary educationSecondary education
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The career professional has knowledge and understanding of

  • the importance of the communication and interaction competency required in multisectoral, multiprofessional collaboration and when collab-orating with guardians and employers
  • the skills and readiness of students of different ages and backgrounds to interact and receive communication and information
  • the principles and ethical issues concerning the marketing of education

The career professional is able to

  • plan and carry out lessons, group and interaction situations and commu-nication, taking into account the skills and readiness of students of different ages and backgrounds
  • act in multisectoral, multiprofessional and interaction situations with guardians and employers
  • clearly describe to students, guardians and partners the content and availability of guidance and support services
  • present the activities and training programmes of the educational institu-tion in a versatile and clear manner
  • take into account the different readiness of target groups to respond to different marketing approaches
Higher educationHigher education
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The career professional has knowledge and understanding of

  • the importance of communication and interaction competency required for multisectoral and multiprofessional cooperation in their work
  • the skills and readiness of students of different ages and backgrounds to interact and receive communication and information
  • principles and ethical issues concerning the marketing of education programmes

The career professional is able to

  • plan and implement interaction situations and communication, taking into account the skills and capabilities of students of different ages and backgrounds
  • act in multisectoral and multiprofessional interaction situations
  • clearly describe to students and other professionals the content and availability of guidance and support services
  • present the activities and educational programmes of the educational institution in a versatile and clear way
  • take into account the different readiness of marketing target groups to receive the message
Employment servicesEmployment services
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The career professional has knowledge and understanding of

  • the importance of communication and interaction competency required for multisectoral, multiprofessional and working life cooperation in their work
  • the skills and readiness of clients of different ages and backgrounds to interact and receive communication and information

The career professional is able to

  • plan and implement interaction situations and communication, taking into account the skills and capabilities of clients of different ages and types
  • act in multisectoral and multiprofessional interaction situations
  • clearly describe to clients and other professionals the content and avail-ability of guidance and other services and forms of support
Ohjaamo One-Stop-Guidance CentersOhjaamo One-Stop-Guidance Centers
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The career professional has knowledge and understanding of

  • the importance of communication and interaction competency required for multisectoral, multiprofessional and working life cooperation in their work
  • the skills and readiness of clients of different ages and backgrounds to interact and receive communication and information

The career professional is able to

  • plan and implement interaction situations and communication, taking into account the skills and capabilities of clients of different ages and types
  • act in multisectoral and multiprofessional interaction situations
  • clearly describe to clients and partners the content and availability of guidance and other services and forms of support