Career professionals act according to ethical principles in the guidance relationship (see also section A4.2 Goal-oriented interaction).

The career professional has knowledge and understanding of

• the diversity of clients and their different backgrounds (needs, functional capacity, abilities, competency, circumstances, values, culture, gender identity, religion, etc.)
• conflicts of interest that may affect the objectivity of the career professional during a guidance process
• legislation regarding the recording and storage of client-related data as well as their organisation’s directives and operational policies

The career professional is able to

• ensure that their client is aware of their legal rights and responsibilities
• act in accordance with the ethical professional principles in situations of conflicts of interest
• act accordingly in situations where a client raises concerns that the career professional is not adhering to ethical principles in their work
• promote accessibility and equality in their work
• explain to clients the rationale and basic principles of storing their information
• inform clients where their information is stored, how it is protected and how long it is going to be preserved
• ensure that the client gives their permission to store the necessary information
• ensure that the client gives their permission for their information to be shared between different actors if necessary