This is a recording in which a teacher and students on a radio production course discuss making radio advertisements. The recording is in two sections. You can listen to it once all the way through and then listen to each section twice. Read the questions carefully and choose the best alternative.
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8.1 Why was it a good idea to have the students make the radio advertisements for the college? 3 p.

The students understood the college well since they had been studying there
The students would be able to test the advertisements on friends and family
The students knew what would be most impactful for the intended audience


8.2 How were the students encouraged to approach the project? 3 p.

By widening the adverts’ appeal
By forging their own creative path
By following previous examples

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8.3 What did the students find especially valuable about this project? 3 p.

It empowered them to offer their own comments on their study program
It exposed them to aspects of radio production that were new to them
It enabled them to form connections with young people outside the college


8.4 How did the experience of making radio adverts differ from the students’ usual study projects? 3 p.

Their work made practical contributions to an actual work environment
Instead of working alone they had to collaborate as part of a larger team
It rewarded them with hands-on experience rather than academic grades