Substantiivit

advert	a notice, picture or film telling people about a product, job or service	the adverts on television	ilmoitus
agency	a business or an organization that provides a particular service especially when representing other businesses or organizations	she works for an advertising agency	virasto
commoditization	the act or process of treating something as a product that can be bought and sold	There’s a growing concern around the commoditization of education	kaupallistaminen
gimmick	an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something	We don’t use gimmicks to sell our products	kikka
slogan	a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly	an advertising slogan	iskulause
launch	the action of launching something	the successful launch of the Ariane rocket	tuoda markkinoille
endorsement	a public statement or action showing that you support somebody/something	a letter of endorsement	hyväksyntä
merch	goods that are bought or sold; goods that are for sale in a shop	The bulk of the market's merch is good	kauppatavara
pricepoint	one of the possible prices that a company can charge for a product or service in order to create a high demand for it	They don't want to cheapen the brand by going with a lower price point for their new car	hintapiste
co-branding	a marketing strategy in which two companies work together to sell their products or services, using both company names	Co-branding includes having our logo and brand name printed on the book	yhteisbrändäystä

classified	(of information) officially secret and available only to particular people	classified information/documents/material	luokiteltu
associate	a person that you work with, do business with or spend a lot of time with	business associates	työkaveri
credit- crunch	an economic condition in which it suddenly becomes difficult and expensive to borrow money	Many companies will not survive the unfolding credit crunch	luottolama
discount	an amount of money that is taken off the usual cost of something	Do you qualify for a student discount?	alennus
heavy industry	industry that uses large machines to produce metal, vehicles, etc	Pollution from the country's heavy industry is probably the worst in Europe	raskas teollisuus
subsidiary	a business company that is owned or controlled by another larger company	She’s working for an overseas subsidiary of the company	tytäryhtiö
reference	a thing you say or write that mentions somebody/something else; the act of mentioning somebody/something	She discreetly avoided any specific reference to religion	viite
backing	help and support from somebody to do something; financial support for something	The police gave the proposals their full backing	tuki
chairman	the person in charge of a meeting, who tells people when they can speak, etc	The motion was carried on the casting vote of the chairman	puheenjohtaja
outsourcing	the process of arranging for somebody outside a company to do work or provide goods for that company	the outsourcing of IT work to private contractors	ulkoistaminen

Verbit

accept	to take willingly something that is offered; to say ‘yes’ to an offer, invitation, etc	He asked me to marry him and I accepted	hyväksyä
advertise	to tell the public about a product or a service in order to encourage people to buy or to use it	If you want to attract customers you need to advertise	mainostaa
back-order	to place an order for a product that is not currently available	The phone is back-ordered with a nine-day wait for shipping	jälkitilaus
bid	to offer to pay a particular price for something, especially at auction	Two dealers bid against each other for the antique table	tarjous
close	to put something into a position so that it covers an opening; to get into this position	She closed the gate behind her	sulkea
fulfil	to do or achieve what was hoped for or expected	to fulfil your dream/ambition/potential	täyttää
invest	to buy property, shares in a company, etc. in the hope of making a profit	He invested his life savings in his daughter's business	sijoittaa
manage	to control or be in charge of a business, a team, an organization, land, etc	We need people who are good at managing	johtaa
offer	to say that you are willing to give something to somebody	I don't think they need help, but I think I should offer anyway	tarjota
profit	to get something useful from a situation; to be useful to somebody or give them an advantage	Farmers are profiting from the new legislation	hyötyä