This podcast discusses ways to affect people through speech. You can listen to this part twice: first straight through and then in short sections. Read the questions carefully and then listen to the recording.


2.1
How do sales people persuade their customers? (2 p.)

By avoiding dictating things to them
By pulling off different stunts and tricks
By letting them ask a lot of questions

2.2
How were persuasion skills studied? (2 p.)

By interviewing 100 people
By looking at survey responses
By examining taped phone calls


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2.3
What was unexpected about the pitch? (2 p.)

A monotonous voice was less convincing
Fluctuation in the voice was considered ineffective
The height of the voice was deemed irrelevant

2.4
What was found to be convincing? (2 p.)

Talking at a brisk pace
Making breaks in utterances
Having a natural intonation