Today will be the whole truth about the promotion of the YouTube channel! Of course, you want to know this truth because you are the author of a YouTube channel and you have a specific goal - you want to gain subscribers, views, earn money on your channel and, of course, you are interested in the issue of its promotion.

And now I will tell you some aspects that may seem very sad to you and, perhaps, after that, someone will completely stop running their YouTube channel, or maybe someone will think that I am completely inadequate !

But, nevertheless, my partners and I have significant experience in promoting a wide variety of projects on YouTube: both designed for monetization and designed to promote a personal brand, online stores and other different options for working on YouTube. Also learn how to boost youtube views. 

So, let's begin! Unflattering facts about promotion on YouTube:

It's long . Virtually none of the authors do not achieve success quickly. There are isolated cases when channels shoot out within two or three months of work, but we often do not see the whole ins and outs of the process and in a number of situations massive traffic is sent to this channel from resources unknown to us, ordinary people, resources. And sometimes a lot of money is invested in the promotion of these channels, but all this remains behind the scenes and is not advertised.

How long? Here we are talking about long months, a year or even longer periods. To reach the payback of the channel, to earn enough money on it, to finally gain freedom and do only your favorite thing (only YouTube), you will have a year, a half, or maybe even two years after the start of systematic work. This does not mean that if you created a channel, uploaded a dozen videos there, do something once a month, then in a year and a half you will suddenly start making money. Not! It is regular work for a long time. Therefore, you need to understand:

The process of monetizing your channel is a long and painstaking work.

As for the budget for promoting  your channel, many people think that for a couple of thousand rubles you can promote your channel well and the increase in subscribers will amount to, if not tens of thousands, then thousands of new viewers and subscribers. But this is not the case at all, and often advertising budgets amount to hundreds of thousands of rubles.

At the moment when you start to engage in paid promotion of your YoyTube channel, it is important to have a clear idea of ​​​​conversion and real budgets.

If you spend on promotion , then on average it will bring you about 300 or 500 subscribers. If you buy ads through adwords, then this will increase the number of views of one particular video taken and almost will not give you new subscribers. That is why the advertising budget can be hundreds of thousands of rubles, and sometimes even millions (especially if you want to get a couple of hundred thousand subscribers in a couple of months of work).

I want to emphasize that here we are talking about real live subscribers, and not about bots.

Being a vlogger is easy(?) . Many people think that way, arguing that this is not a job at a factory, it is much simpler and clearer. This is not true. There are a lot of questions and problems. The first question is the idea of ​​your target audience, its understanding. Many of you will not immediately be able to draw up a portrait of your target viewer, starting from which you can build your content strategy and interaction with your subscribers in general, in order to understand how to build a dialogue, what to shoot, understand when they will and will not put likes, how to communicate correctly, what to focus on, and so on.

These are fundamental and important elements that are based on the issue of understanding the target audience. And there are quite a lot of such questions and that is why it is not easy. Therefore, working on YouTube is an active and daily work, intense intellectual activity that requires concentration and creativity.

Far from everything will work out the first time, far from everything will work out from the first take. You can hope that you are now making a cool video that will shoot; removed - but he is not gaining views. So something went wrong. Perhaps you miscalculated, or perhaps there was an error in YouTube's algorithms that prevented your video from rising, or maybe later haters came who knocked down your motivation and it becomes more and more difficult for you not to give up everything and start doing something else. So the conclusion is:

In the West, the topic “How to be a full time Youtube worker?” is very popular on the Internet. in which the authors paint their day, make a tough work schedule in order to be as efficient as possible. We have a slightly different trend - how to earn money without doing anything, how to receive passive income, and so on. But this is all a myth, the roots of which go back to our history.

We all know the fairy tale about Emelya, who just lay on the stove, and then caught a pike and got half his kingdom, the princess and that's it - cool, passive income can not be bathed. In reality, this almost never works and you need to work, analyze, change something, try again, and only then you can achieve a result.

Many will be surprised and say: “how is it that a person spends a stream drinking tea, and donations are thrown off for him”, however, we don’t know how much money this blogger invested in advertising, how much he prepared to shoot such videos, how many mistakes he made, like for a long time he analyzed his work and searched for his target audience, and maybe, in addition to everything else, he even went to courses on speech correction and voice training. How much he spent on hiring specialists who do video editing and designing icons, those who mix his sound, put music on it, and so on and so forth.

This is all behind the scenes, and when we look at someone's channel, we just see some character that does not correspond to a real person. It's just an image that can act light and imposing in the frame and that's why someone might think that it's easy, that it's a freebie and everyone is able to repeat the same thing. But it's not.

Also, many people think that if they do the same as other  popular video bloggers, then they will become popular too. Vivid examples are a children's channel called "Mr. Max", which has many analogues with similar logos, similar videos and names like "Mr. Alex", "Mr. Kolya", "Mr. Abdurakhman" and the like. But such videos only get 5 or 10 views, although it would seem that they do the same thing - they buy a bucket of sweets, huge Kinders, Peppa Pig figurines ... whatever.

But such channels do not succeed because they do not see the whole inner picture, they do not track trends. Also, what comes in on an already popular channel will not always work on a beginner channel.

Misunderstanding of YouTube algorithms  and misunderstanding of promotion mechanics .

As for algorithms, it is important to understand the main sources of traffic and related videos. By no means the top of the search. For questions about how to get a video to the top of the search,  I answer that you need to go the other way if you don't want to go in the more famous direction. Also, for the promotion of videos, audience retention indicators , total viewing time, traffic dynamics in the first hours and days from the moment of publication, and the discovery factor are important .

The discovery factor  is how much the video is noticeable and stands out from the rest of the videos. What is his icon, how correct, emotional, plot, and also what is his name. The system component of work is also important - when you prepare a video, upload it in advance, optimize it in advance, prepare it for publication, set up monetization, commercial breaks and end screens on it. It is very important to do this in advance, and not just anyhow, because the neglect of systematic and timely work can greatly affect the result.

You can get acquainted with the full cycle of video preparation in these manuals.

As for popular channels  , some popular video blogger with a million subscribers has a video “I eat semolina”. He has permanent viewers, for example, 200 or 300 thousand people who will watch everything he has to offer. So they will watch how this video blogger eats semolina, give him 100 thousand likes, and all because he has a permanent asset of subscribers. If you are a novice author who has not a million, but only 100 subscribers, and you shoot a video “I eat semolina”, then naturally it will not gain as much as on a popular channel. This is my answer to all questions from the category “Why is he filming, they are watching him, but I am filming and they don’t watch me?”.

Without the awareness of these simple, but at the same time, of course, fundamental things, the process of effective development on YouTube is impossible, and even understanding some of the aspects that we have considered today will help you realize much more and achieve better results. I hope that you, especially aspiring authors, will think about what it really is to work on YouTube, work on your channel, promote the channel and achieve results.

I hope this information was useful to you, and, perhaps, someone opened their eyes to the truth about promotion on YouTube.